A handful of friends have asked me on multiple occasions why it is that I post on LinkedIn and Twitter (but mainly LinkedIn) so frequently.
According to what they tell me, they only jump on LinkedIn when they switch jobs, are looking for jobs, or have a title change. On Twitter, there's no content production, only consumption. And there's nothing wrong with that. But it provides insight into something I think many of us who build in public overlook.
My answer: I build in public.
After I answer their question, I'm reminded of the following:
- Building in public is still a niche term, and a niche thing to do. Not many people know about it, and it primarily happens on Twitter.
- Those that do know about it are mostly in the tech/maker/indie hacker/no-code scene.
- The psychology of each social network is vastly different. Your mentality going into LinkedIn is very different than your mentality going into Twitter. Same goes for all other platforms.
- Two of those three friends said that they mainly go on LinkedIn to update their positions and that's it. So that's the expectation they also have in terms of content consumption. The fact that my content was different from their expectation (or what they typically consume) prompted them to ask me.
What it means to build in public
Considerations when building in public
Another reason I bring "build in public" to LinkedIn is because it interjects a fresh new content mix
It'd be inaccurate to say that building in public is worth all the risk that comes with doing so on social media in its current state (because it would justify the immoral and unethical practices of social media), but the irony of this is that social media is currently where the attention is, so it's where we need to make everyone aware of these issues, so that we can continue transitioning away and/or fixing these problems.
This piece of writing in itself could be considered a part of building in public. When you read this piece of mine, you're gaining an insight into my thought process. Hopefully, that means you learned something new.
It's all part of the thought process and a desire to raise the tide.
Maybe you agreed with something, but disagreed with something else. Maybe I challenged you (and myself) to think about something differently.