Rising Tide (Hiram's blog)

Writing about bootstrapping startups, marketing, no-code, infosec, privacy, social media, ethics, and everything in between.
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marketing

Marketers ruin everything.

A person trapped in the middle of a labyrinth, trapped by various social media platforms.
enshittification marketing social-media

The problem with zero-click marketing

Discover the hidden traps of zero-click marketing, where social media platforms keep you locked in and limit your reach. Learn why this strategy might be more of a setback than a success, especially for small businesses. Can we resist and reclaim our digital freedom? Dive in to find out.

Hiram  •  24 February 2025
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A group of people sitting at a table with their computers collaborating on open source software.
build-in-public entrepreneurship marketing open source software startups tech

10 takeaways from working in open source

Learn more about the open source community through 10 insights on marketing, challenges, and living open source values.

Hiram  •  12 December 2024
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A man donning a white hoodie featuring a Twitter message.
build-in-public business entrepreneurship marketing startups

Pros and cons of making yourself a part of your business

Embedding yourself in your business can build rapport and credibility. Deciding whether to be a visible face of your brand requires weighing the benefits against potential challenges.

Hiram  •  27 December 2022
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A large billboard in the middle of two large streets in a big city at night. The billboard reads:
build-in-public entrepreneurship indie-hackers marketing startups

The idea behind building in public and why I do it

"Building in public" on platforms like LinkedIn challenges norms by openly sharing the journey of creation, even amid concerns of vulnerability. Despite social media's drawbacks, the push to raise awareness and spark new discussions keeps this approach relevant for authentic sharing and learning.

Hiram  •  2 October 2022
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A mastodon sending a Twitter bird in tears on a paper airplane.
content marketing mastodon social-media tech twitter

15 things you can do on Mastodon that you can’t do on Twitter

Discover 15 distinctive features that set Mastodon apart from Twitter, offering a glimpse into the world of decentralized and ethical social media, from server customization to encryption options.

Hiram  •  18 May 2022
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A baffled woman holds up two signs, one displaying cross-selling and the other upselling.
business ecommerce marketing

Cross-selling vs. upselling: How to use them in your business

Learn how to apply both cross-selling and upselling to your business or brand so that you can sell more and sell better, all with less effort and resources.

Hiram  •  8 March 2021
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An image featuring a Kapwing webpage.
apps content marketing review

Kapwing: An all-in-one content creation platform

Kapwing is a user-friendly content creation platform, offering a wide range of features and collaboration tools.

Hiram  •  15 November 2019
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Tee Tweets logo and a white Tee Tweets hoodie with a depiction of a banking institution and money in the background.
build-in-public business ecommerce entrepreneurship marketing no-code/low-code (visual development) startups

IndieHackers interview: Building Tee Tweets despite debt

Creating a successful clothing brand that lets you wear tweets highlights the challenges of quality, diverse audiences, and marketing. So take action, embrace your brand, and avoid waiting for the "perfect time."

Hiram  •  11 February 2019
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Screenshot of Hiram wearing a white Taylor The Creator hoodie from Tee Tweets.
content marketing social-media

How to save Instagram images on desktop without a screenshot

Learn how to save high-quality Instagram images on your desktop without using screenshots. By accessing the hidden option and copying the image URL, you can preserve image quality for various uses.

Hiram  •  7 August 2017
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A person crosses out Facebook on their phone.
ethics facebook marketing privacy social-media tech

The dilemma of #DeleteFacebook and why we're trapped

Stuck in Facebook's grasp: Despite wanting to #DeleteFacebook, I'm trapped due to its hold on digital marketing and advertising. Escaping its web is complex, but options like script blocking and alternatives like Vero offer a glimpse of a privacy-centric future.

Hiram  •  4 November 2014
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